Daily Archives: November 15, 2010

do you know what message your branding colours are saying?

“People make a subconscious judgement about a person, environment or product within 90 seconds of viewing it. Between 62% and 90% of that assessment is based on colour alone” – The CCICOLOR-Institute

Beyond the Words, why colour is important
We are constantly processing information, looking for meaning to what we see. Before we had the spoken language, our primary signaling system, our language was colour. In nature, red, black and yellow signal danger, warning to stay away and not safe to eat. For example; red back spider and wasps.

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