Daily Archives: March 30, 2011

branding – why red & yellow is used by the fast food industry

Branding - red and yellow colours used in branding.

When you think of red & yellow do any brands come to mind?… I’m guessing you thought of a fast food brand. That is because they predominantly used red and yellow? This isn’t by accident.  The feelings, the mood this combination of colours emits is perfect for their target market.

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