Daily Archives: April 15, 2011

the importance of colour in branding – why louboutin is seeing red

Branding - Louboutin - black shoes with red soles.

Do you recognise these shoes and its maker? The one and only Christian Louboutin.  The red sole has become so synonymous with the Christian Louboutin brand that you only have to see a flash of red to know it is the much coveted Louboutin.

That’s the power of colour in a brand.  No logo, no words, just the right colour placement and instantly your product is internationally recognisable.

Continue reading

Posted in colour branding, colour symbolism, interiors | Tagged , , ,