Day: 30 May 2011

colour branding – tiffany blue increases brand recognition

You see a turquoise box and even before you see the name, you know it’s from Tiffany & Co., the world renowned New York City jewellery company. What woman wouldn’t go slightly giddy being presented with a blue box from Tiffany, knowing there will be an exquisitely beautiful gift inside? The classic Tiffany Blue Box® symbolises…