Daily Archives: June 7, 2011

prime location tv ad…and the subliminal meaning of yellow

When I saw the new Prime Location ad, I couldn’t help but smile, seeing all those beautiful yellow daffodils, ducks and just about anything else yellow they could get their hands on!

The advert depicts a homeowner who’s certainly very excited exclaiming
“Yellow encourages the buying emotion, it’s subliminal, but it just screams ‘buy me!’ ‘buy me!’”

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