Daily Archives: September 15, 2011

colour & design surgery…how are paint colour names chosen?

This is part of the colour & design surgery series, answering questions from clients and readers.

This month is slightly different as I’ve had a burning question myself …

Have you noticed over the years how paint names have been getting more emotive, fanciful and sometimes just plain silly…?  I was really curious how paint companies choose their colour names.  Given that I work with the personality, whether that is a business or a person, I suspected this may be part of the story with paint companies too.

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