Daily Archives: May 22, 2012

business branding colours… meaning of pink

Business Branding - pink - Peggy Porschen. This opens a new browser window

When I started researching for this article, I didn’t realise I would find so many businesses that use pink as their main branding colour.  On one hand this may reflect an increase in women going into business or more female related services. On the other hand I did find it surprising given the  back lash against pink being marketed at little girls. It seems when it comes to marketing to women pink is all the rage.

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