Daily Archives: June 19, 2012

business branding colours… meaning of yellow

Business branding colours - meaning of yellow - IKEA. This opens a new browser window.

When you choose a colour or colours for your brand, do you know what they are saying? Businesses that choose yellow as their primary brand colour, are they all expressing a personality of happiness, optimism and friendliness? And when yellow is incorporated with another colour or colours, you can completely change the meaning of your brand identity without even realising.

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