Daily Archives: July 20, 2013

Fiat Launches ‘You Wear’ – A World-First Facebook Fashion App That Reveals What Colour You Wear Most Often

FIAT YOU WEAR facebook app developed with Karen Haller

There is a famous quote from Henry Ford “Any customer can have a car painted any colour that he wants so long as it is black.” Well FIAT are changing all that.

I’ve been working with FIAT on a fun Facebook App and now I can finally share it with you. It’s a fun and playful way to find out what colour you wear most and what that says about you. And it matches you to your car colour too. You can share your results with your friends and invited them to play too.

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