Daily Archives: September 12, 2013

Techno Colour – bland gadgets have been eclipsed by a rainbow say The Independent

Techno Colour The Independent - Karen Haller interview. This opens a new browser window.

Last week Simon Usborne from The Independent called to ask me about my views on the proliferation of colour in the gadget market.  I had no idea want was coming but I knew whatever it was, it was going to be big.

This week saw the release of the cheaper iPhone 5C (“c” for colour) which comes in yellow, green, blue and red and the more expensive 5S which comes in gold, white and ‘space grey’.  Very interesting colour choices, but more about that later.

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