Daily Archives: October 1, 2013

silent branding & why business owners need to listen up

Think colour is silent... Not after you read this. This opens a new browser window.

If you were in London earlier this year, you may have heard of Selfridges (the iconic UK department store) ‘No Noise’ project. This is where they and other well-known brands removed their logos from their products, symbolically ‘de-branding’ their products. Their aim was to create a ‘quiet shop’ offering customers a carefully selected range of products that encourage ‘considered purchasing’.

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