Daily Archives: November 4, 2013

business branding… are your business brand colours in alignment with your brand message?

Business Branding - Aligning your brand colours.

If there’s one thing business owners have in abundance it’s their passion – their belief in what they’re doing. They really want their brand to give the right impression knowing that first impressions count.

When we pick up a business card or a brochure, or look at an advert or a store window, colour is the first thing we take in.  We’ll be having either a positive or negative psychological reaction to the combination of colours we see. Most of the time we don’t consciously realise this is even happening.

Then what we do is we compare those feeling with the images we see, the logo, the shapes and the words we are reading.

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