Daily Archives: March 4, 2014

The serious ‘selling power’ of colour

The serious 'selling power' of colour.

You may think colour is just child’s play. You may think colour is just a visual experience. In fact, colour is an incredibly powerful phenomenon used to influence us every day of our lives. It can influence our mood, behaviour and feelings; making us move quickly, feel relaxed, take action, eat more and spend more.

It may seem hard to believe colour can have such an impact on our everyday lives. This is probably down to the fact the majority of us are only 20% conscious of the colour choices we make.

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