and the dulux colour for 2012 is… firecracker 4

Colour of the year 2012 - Dulux Firecracker 4. This opens a new browser window

Last month I featured Pantone’s colour of the year Tangerine Tango and blogged about all things orange. This month it’s Dulux’s turn.  Their colour of the year is called Firecracker 4. A hue Dulux describe as a “blushing, lively juicy red”.

This colour carries on from Dulux 2011 colour of the year – what they describe as a “light, airy, citrus yellow“.  This year they have decided to turn up the heat with red.

Jeremy Rowe, managing director, decorative paints, South-East Asia & Pacific at AkzoNobel says “red is held in high regard around the world, especially in South-East Asia for its association with good fortune and festivity.”

To discover the positive and negative psychological qualities of the colour red read my blog post colour psychology … the meaning of red.

If you’re looking to purchase Firecracker 4, it’s product number is 10YR21436. Remember to buy a tester pot as colour will always render differently depending on the amount and type of light.

How do you feel about Dulux Firecracker red?

If you found this blog post interesting, you may also be interested in other blog posts relating to the colour red.

Image source: Dulux Colour Futures

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