Category Archives: colour in communication

the colour of love…

The colour of love - zanzinger.photoshelter.com. This opens a new browser window.

For centuries now St. Valentine’s Day has come to symbolise the day of love expressed through gifts such as flowers, chocolates and heart-felt notes. Colour plays a significant role on this day, often communicating the very message the giver may be unable to express.

Have you ever wondered what message the colour is communicating? It may not be what you think…

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How to Gain an Advantage for Your Small Business through Colour

 How to Gain an Advantage for Your Small Business through Colour. This opens a new browser window.

You may think big businesses have all the competitive advantages in marketing?

What if I told you there was one thing that you as a small business could gain advantage over them? And that’s colour.

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in the press… the importance of branding for mobile therapists

Vitality Magazine - Mobile branding

Looks are important in the beauty industry, but if you haven’t got a salon to express your business’ identity, how do you get your message across?

In the latest edition of the Vitality magazine (for therapists worldwide) check out my interviewed by Clare Wilson, along with two other branding specialists, on the importance of branding for mobile therapists.

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business branding… evolution or revolution

Newsletter 2013 Dec Brand evolution or revolution that is the question.

Have you ever found yourself looking at your business branding and thinking it’s time for an overhaul, a reassessment or a refresh? Your business could just be in evolution or revolution mode.

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business branding… are your business brand colours in alignment with your brand message?

Business Branding - Aligning your brand colours.

If there’s one thing business owners have in abundance it’s their passion – their belief in what they’re doing. They really want their brand to give the right impression knowing that first impressions count.

When we pick up a business card or a brochure, or look at an advert or a store window, colour is the first thing we take in.  We’ll be having either a positive or negative psychological reaction to the combination of colours we see. Most of the time we don’t consciously realise this is even happening.

Then what we do is we compare those feeling with the images we see, the logo, the shapes and the words we are reading.

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silent branding & why business owners need to listen up

Think colour is silent... Not after you read this. This opens a new browser window.

If you were in London earlier this year, you may have heard of Selfridges (the iconic UK department store) ‘No Noise’ project. This is where they and other well-known brands removed their logos from their products, symbolically ‘de-branding’ their products. Their aim was to create a ‘quiet shop’ offering customers a carefully selected range of products that encourage ‘considered purchasing’.

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Business Branding – Thinking of Rebranding? Here’s the one thing you can’t ignore

Business Branding - Thinking of Rebranding? Here’s the one thing you can’t ignore

Most businesses, no matter what the size, will come to that evolutionary point known as the ‘rebrand’. As the business owner, you may find you have come to this decision because you have realised you aren’t attracting your ideal clients. Perhaps you feel you have outgrown your business, maybe you’ve   inherited the business, or what often happens, your business brand just doesn’t feel right.

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latest research by Pitney Bowes reveals cultures see colours differently

Hina Sharma from Pitney Bowes and Karen Haller - Pitney Bowes radio interview.

If you were listening to the radio yesterday morning, chances are, you may have heard me along with client Hina Sharma, Head of Brand & Content Development Europe Pitney Bowes, being interviewed. We were on a bit of a radio interview marathon – on 15 radio stations across the UK, from BBC Guernsey all the way to up to BBC Scotland. We had a great time sharing insights from the colour research recently conducted by Pitney Bowes and analysed by me.

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business branding… are you engaging your customers emotions?

Whether we realise it or not, whenever we buy anything, it’s based on an emotional reason, which we later justify on performance or price. This is because we like to think of ourselves as logical beings. But really, we buy because of an emotional want, a need, or a desire.

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business branding – So what’s your big why…

Business Branding - What's Your Big Why

One of the first questions I ask my clients who are either starting a business or re-branding, way before we even look at brand colours, is why did they decide to go into business, what is their Big Why. Surprisingly most say it isn’t something they even thought of.

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Survey by 3M Post-it reveals the colours of a nation

Karen Haller  - 3M Post-it radio interview.

What an exciting day… after working for the past several months with client 3M Post-it, the creators of Post-it, I revealed the results of our nationwide research findings in no less than 11 radio interviews.

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Business branding… does colour really matter?

Business branding -  Does colour really matter?

Did you know that colour is the first thing our brain registers before words or shapes? In fact, up to 85% of the initial perception of your business brand or product is based on colour alone. [1]

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