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Category Archives: colour personalities
My first book – The Little Book of Colour available to preorder!
You know when you need to keep something a secret yet bursting to let everyone know? This is what I’ve had to do for just over a year, but I can now finally share with you that I’ve busy writing my first book!
I’m really excited to announce that after a decade of working in the business of colour and finding anyway I could share the power of colour psychology to transform lives, it’s my absolute delight to be working with Penguin Life to be able to bring this message in the form of this book out into the world.
My book, The Little Book of Colour – How to Use the Psychology of Colour to Transform your life which will be published in August, distills so much of what I have learnt, consulted in and taught.
Why colour has the power to bring us joy
Have you ever associated colour with joy? Have you ever noticed that certain shapes, patterns, design styles make you feel happier than others?
This is the subject of a really fantastic Ted2018 talk by a woman named Ingrid Fetell Lee’s Where joy hides and how to find it (if you haven’t seen the video you’ll be able to view it at the end of this article).
Ingrid shares her journey of discovery into what joy is and where it lives – “How do things make us feel joy? How do tangible things make us feel intangible joy?”
the brand colour dilemma
You only have to go into a department store, a supermarket or online to see the thousands of businesses catering to our every need, want and desire.
When it comes to picking colours for your own business brand, have you ever found yourself wondering what colours to pick?
colour can make or break your customer’s experience
Take a minute and think of three words to describe the impact of your brand colours.
When I asked this question to my clients the words I most often hear are: exclusive, cutting edge, innovative, empathy, trust, quality, playful, fun…which makes it very clear that colour is more than just a visual experience; colour is an incredibly powerful phenomenon used to influence us every day of our lives. It can affect our mood, behaviour and feelings. It can make us move quickly, feel relaxed, take action, eat more and spend more.
Bringing colour into your every day with Dove & Glamour Magazine
Back in May, Dove UK launched their exciting colour confidence campaign. They asked me to teamed up with them to encourage women around the UK to embrace colour and become more colour confident.
Glamour UK magazine are now featuring up until December, monthly colour features on Bringing colour into your every day.
Building colour confidence
Have you ever walked into a store having seen a colour you’ve fallen in love with in the window, only to find yourself walking out having bought your ‘safe colour choice’?
Well, you’re not alone. There’s no doubt we love colour. But sometimes we can find it a bit scary, unsure of what suits us, wondering what others will think…
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the colour of love…
For centuries now St. Valentine’s Day has come to symbolise the day of love expressed through gifts such as flowers, chocolates and heart-felt notes. Colour plays a significant role on this day, often communicating the very message the giver may be unable to express.
Have you ever wondered what message the colour is communicating? It may not be what you think…
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Colour Your Life – Take the colour quiz
Late last year I had the pleasure of collaborating again with Fiat, this time on a simple and playful colour quiz for their Us! The FIAT Magazine | issue 13. It was initially available for Fiat customers and I can now share it with you!
most popular colour blog posts for 2013 are…
It’s the end of another exciting year and I’m always intrigued to see which blogs were the most popular with my readers. Taking a peek at my Google Analytics reveals the top 10 most popular colour posts.
It’s really interesting to see what my blog readers found of interest. Most popular by far were the posts on the psychology of business branding colour, such an under utilised brand asset. The intrigue of wearing red & black, fascination on colour in culture and just how do paint companies pick names for their colours. So from 10 to 1 here they are…
Techno Colour – bland gadgets have been eclipsed by a rainbow say The Independent
Last week Simon Usborne from The Independent called to ask me about my views on the proliferation of colour in the gadget market. I had no idea want was coming but I knew whatever it was, it was going to be big.
This week saw the release of the cheaper iPhone 5C (“c” for colour) which comes in yellow, green, blue and red and the more expensive 5S which comes in gold, white and ‘space grey’. Very interesting colour choices, but more about that later.
ColourMatch from argos personality test to add personality and colour to your home
On Friday the findings of the nationwide survey carried out by ColourMatch from Argos and myself on what people really think about their homes were revealed. Following on from that I worked closely with the team at ColourMatch to create a fun way to find the colours that match your personality for you to use in your home.
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uk homes ‘unadventurous’ as 75% admit to obsessing over impressing their neighbours
I’ve been working closely with the team at ColourMatch to analyse the results from a nationwide survey on what people really think about their homes.
The study was released today and shows that three quarters of people admit their home ‘lacks personality’ and, when it comes to our homes, we are a nation obsessed with impressing others.
I had quite a busy day discussing the findings on no less than 12 radio interviews. Following is an extract of the press release with some stats I think you’ll find are an interesting insight into how the UK view their homes.
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