Category Archives: personal branding

business branding colours… what are you saying when you wear pink

Business Branding uniforms - pink - Hello Kitty. This opens a new browser window.

Companies who have a staff uniform are looking to gain maximum brand recognition and brand awareness, and it helps the staff be easily identifiable. Those companies who wear pink uniforms are looking to instil the feeling of being helpful in a caring, nurturing way. This not only instils these positive characteristics in their staff but to project this to their customers too.

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is blue her majesty’s favourite colour…?

Is blue Her Majesty's favourite colour. This opens a new browser window.

This year the UK is awash with celebrations marking Her Majesty, Queen Elizabeth’s  amazing 60 years on the throne. Vogue Magazine has put together a colour review of her outfits from the past 12 months. Today just happens to be her 86th birthday, so what better day to look at her year in colour.

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Personal Branding colours…. what are you saying when you wear blue

Personal Branding colours…. what are you saying when you wear blue.
Companies who wear blue uniforms are looking to instil trust, integrity, and authority. This is not only to instil these feelings for their staff but for their customers too.

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personal branding colours…. what are you saying when you wear purple

Personal branding colours – Semperey purple fashion. This will open a new browser window.

If one colour oozes opulence, decadence and luxury it has to be purple.   No surprise it was favoured by early royalty. Given they saw themselves as God’s representatives on earth, purple communicates, on a psychological level, a connection with the higher spiritual self.

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personal branding colours…. what are you saying when you wear red

Personal branding colours - Rockalily Rockette red lipstick. This will open a new browser window.

If you want to been seen, be noticed, then you can’t go past the colour red. It’s literally shouting for attention ‘look at me!’ Red isn’t a colour for the faint hearted or for the shy, retiring violet. But it will certainly be a colour to bring them out of their shell!

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personal branding colours…. what are you saying when you wear orange

When you think about all the colours you wear or see others wear in the work environment, orange is probably the colour you are least likely to see. Why is that?

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personal branding colours… how to stand out at this year’s work christmas party

Personal branding colours - christmas party. This opens a new browser window

It’s that time of year. You’ve received your invitation to your work Christmas party.  You’re all excited… but have you given any thought to what colour are you going to wear?

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personal colours – is black slimming…?

personal colour - is black slimming?

In Western society, designers, media and retailers often state black is slimming, yet they don’t explain what they base this on… This got me thinking about the properties of black in relation to this commonly held belief.

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colour & design surgery…how can I wear this season’s colour blocking trend & still look professional?

Newsletter - 2011 July - colour blocking. This opens a new browser window.

This is part of the colour & design surgery series, answering questions from clients and readers.

Question: “I love this season’s fashion trend of colour blocking but am a little reluctant to wear it for business meetings as I want to be taken seriously and the colours are so bright! Do you have any tips on colour combinations to wear that portray a sense of fun while maintaining professionalism?”
– Alicia Cowan, Absolute PA

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personal branding – what statement are you making wearing red & black?

Branding - Louboutin - black shoes with red soles.

Following on from the business branding article I wrote about Louboutin seeing red over YSL, I thought I would look at his black shoes with the signature red soles and the feeling that combination of colours evokes in men and women.

Christian Louboutin comments “The shiny red colour has no function other than to identify to the public that they are mine.” But look a little bit deeper and there’s a whole lot more going on…

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