colour in communication… transport for london clever use of colour

30 day blog challenge - colour wayfinding - transport for london clever use of colour communication barcode.

I came across this ad in the Evening Standard (a free UK newsletter). I was immediately drawn to how colour and design was used to convey a message without the need for words.

(Day 6 into my 30 blogs in 30 days challenge!)

“Colour is registered by the brain before either images or typography. Colour increases brand recognition by up to 80%. ”
– Source: University of Loyla, Maryland study

colour in communication
As you can see in this advertisement, they are communicating, through colour and design the tube disruptions for the weekend. Each tube line colour is represented in this bar code design, clearly conveying the maroon line will be disrupted.

We don’t need words to understand the message because we take in colour before shapes or words. We see the colour first, and then we read the sign.

I love the fraying detail in the design to further convey shopping angle.

30 day blog challenge - colour wayfinding - transport for london clever use of colour communication full advertisement.

Well done to the ad agency who came up with this concept. Very clever indeed.

Part of my 30 blogs in 30 days challenge series. Check out my other posts.

Images: standard.co.uk

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