brown

newsletter june 2016 is this the world's ugliest colour

Is this really the world’s ugliest colour?

Back in 2016 Opaque Couche, otherwise known as Pantone 448 C, won the ‘ugliest’ colour crown after Australian research agency GfK Bluemoon came up with the colour in response to the Australian government’s plain cigarette packaging policy. Think brand colours have no influence? The Australian government had put a ban in place preventing companies from…

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did you know there were eleven basic colour terms?

When Brent Berlin and Paul Kay introduced basic colour terms in their 1969 book ‘Basic color terms: Their Universality and Evolution’, it was the start of a new way of thinking about colour terms and colour naming. (Day 3 into my 30 blogs in 30 days challenge!)

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business interiors – how businesses use brown

Brown is often seen as dull, lifeless and even boring. Granted given these are some of the negative psychological traits of brown. This article aims to show there is a positive side to using brown – showing how a variety of brands from very different industries are using brown in their business interiors to communicate…

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Business branding colours – meaning of brown

Naturally thinking of who would use the colour brown, I thought it has to be chocolate brands.  Whilst some do, it was interesting to see the majority use brown as one of their main secondary colours. And even more interesting, there is a brand that is actually called ‘The Big Brown’ and they have nothing…

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a sweet muscial story about the colour brown by Ken Nordine

Poor brown does seem to get a bad rap. There’s even a Winston Churchill quote stating  “I cannot pretend to feel impartial about colours. I rejoice with the brilliant ones and am genuinely sorry for the poor browns.” The American voice over and jazz musician Ken Nordine has created music and lyrics that capture the…

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colour psychology… the meaning of brown

“I cannot pretend to feel impartial about colours. I rejoice with the brilliant ones and am genuinely sorry for the poor browns.” – Winston Churchill Oh poor brown does get a bad rap. Did you know brown is actually dark orange…?

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colour & design surgery… how to use brown in my interiors without looking like a ’70’s flashback

This is part of the colour & design surgery series, answering questions from clients and readers. Question: “I’d like to know how to use brown in my interiors so that it looks all luxurious and rich and dark (like chocolate!) rather than 70’s polyesterish. It seems to be a fine line!” – reader, Tamsin Fox-Davies.

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colour & design surgery…how does culture influence colour?

This is part of the colour & design surgery series, answering questions from clients and readers. Question: “How is colour understood differently in different cultures?” – reader, Melissa Lessi.

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