Tag Archives: business branding

Business Branding – Thinking of Rebranding? Here’s the one thing you can’t ignore

Business Branding - Thinking of Rebranding? Here’s the one thing you can’t ignore

Most businesses, no matter what the size, will come to that evolutionary point known as the ‘rebrand’. As the business owner, you may find you have come to this decision because you have realised you aren’t attracting your ideal clients. Perhaps you feel you have outgrown your business, maybe you’ve   inherited the business, or what often happens, your business brand just doesn’t feel right.

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clerkenwell design week… come and hear me speak how you can use colour psychology in the workplace

Clerkenwell Design Week at Humanscale

The highly anticipated Clerkenwell Design Week starts next week. And I’m very excited to be asked by Humanscale to give two talks at their Clerkenwell showroom.

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business branding – So what’s your big why…

Business Branding - What's Your Big Why

One of the first questions I ask my clients who are either starting a business or re-branding, way before we even look at brand colours, is why did they decide to go into business, what is their Big Why. Surprisingly most say it isn’t something they even thought of.

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Business branding… does colour really matter?

Business branding -  Does colour really matter?

Did you know that colour is the first thing our brain registers before words or shapes? In fact, up to 85% of the initial perception of your business brand or product is based on colour alone. [1]

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most popular blog posts for 2012

Most Popular Blog Posts 2012

It’s the end of another year and I’m always excited to see which blogs were the most popular with my readers.  Checking Google Analytics below is the list of the 10 most popular posts.

It’s really interesting to see what my blog readers found of interest. There’s a great mix of business interiors, business branding and of course the Olympic games… yet all relating to colour! So from 10 to 1 here they are…

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australia’s cigarette ‘plain packaging’ laws is anything but plain

Australia's cigarette 'plain packaging' laws is anything but plain - new packaging. This opens a new browser window.

Yesterday, 1st December, Australia became the first country in the world to have a law come into effect forcing tobacco firms to sell cigarettes in plain packets. This was to remove any ‘perceived’ glamour from smoking and prevent young people from taking up smoking.

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are these the right colours for my business brand?

Are these my business brand colours?

One of the most common questions I’ve been asked during this month of 30 blogs in 30 days is can you tell me if my business brand colours are right?

Naturally as business owners we all want to be attracting our ideal clients not repelling them so it is no surprise this has become a somewhat frequently asked question.

Without doing a full brand analysis which to answer a question like this would require, instead I’m going to set out a several tips you can follow to help you become more aware, and more concious of your colour choices.

(Day 29 into my 30 blogs in 30 days challenge!)

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the colour group (gb) symposium – colour for business and the professions

Colour Group GB Colour for Business and the Professions.

Colour is an integral part of every business and every product and is often the most important part of a design, so understanding how to apply colour effectively is critical to business success and our own performance and well-being.

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business branding colours… meaning of yellow

Business branding colours - meaning of yellow - IKEA. This opens a new browser window.

When you choose a colour or colours for your brand, do you know what they are saying? Businesses that choose yellow as their primary brand colour, are they all expressing a personality of happiness, optimism and friendliness? And when yellow is incorporated with another colour or colours, you can completely change the meaning of your brand identity without even realising.

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the apprentice… affordable luxury doesn’t have to be bland

The Apprentice - Modern gentleman product range. This opens a new browser window.

If you watched the UK apprentice on Wednesday night you would have seen Tom Gearing and Ricky Martin go through to the final for winning this week’s task.

The brief was to create an affordable luxury product range. They were then asked to present their range, along with their business model, to Lord Sugar and to leading industry experts.

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business branding colours… what are you saying when you wear pink

Business Branding uniforms - pink - Hello Kitty. This opens a new browser window.

Companies who have a staff uniform are looking to gain maximum brand recognition and brand awareness, and it helps the staff be easily identifiable. Those companies who wear pink uniforms are looking to instil the feeling of being helpful in a caring, nurturing way. This not only instils these positive characteristics in their staff but to project this to their customers too.

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business interiors – the colour pink. how to use your brand colour in the workplace

Business Interiors - pink - Peggy Porschen Cakes. This opens a new browser window.

A great way to increase brand recognition is by using your brand colour within your client face areas within your store, boutique or office interiors.

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