business branding
If there’s one thing business owners have in abundance it’s their passion – their belief in what they’re doing. They really want their brand to give the right impression knowing that first impressions count. When we pick up a business card or a brochure, or look at an advert or a store window, colour is…
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If you were in London earlier this year, you may have heard of Selfridges (the iconic UK department store) ‘No Noise’ project. This is where they and other well-known brands removed their logos from their products, symbolically ‘de-branding’ their products. Their aim was to create a ‘quiet shop’ offering customers a carefully selected range of…
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I can’t tell you how thrilled I was to be accepted as a Huffington Post contributor this month. I pitched my idea – writing articles on the subject of applied colour psychology in relation to business branding, marketing, products and business interiors. They said they didn’t have one of those – yes we are a rare…
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Most businesses, no matter what the size, will come to that evolutionary point known as the ‘rebrand’. As the business owner, you may find you have come to this decision because you have realised you aren’t attracting your ideal clients. Perhaps you feel you have outgrown your business, maybe you’ve inherited the business, or…
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The highly anticipated Clerkenwell Design Week starts next week. And I’m very excited to be asked by Humanscale to give two talks at their Clerkenwell showroom.
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One of the first questions I ask my clients who are either starting a business or re-branding, way before we even look at brand colours, is why did they decide to go into business, what is their Big Why. Surprisingly most say it isn’t something they even thought of.
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Did you know that colour is the first thing our brain registers before words or shapes? In fact, up to 85% of the initial perception of your business brand or product is based on colour alone. [1]
Read MoreIt’s the end of another year and I’m always excited to see which blogs were the most popular with my readers. Checking Google Analytics below is the list of the 10 most popular posts. It’s really interesting to see what my blog readers found of interest. There’s a great mix of business interiors, business branding…
Read MoreYesterday, 1st December, Australia became the first country in the world to have a law come into effect forcing tobacco firms to sell cigarettes in plain packets. This was to remove any ‘perceived’ glamour from smoking and prevent young people from taking up smoking.
Read MoreOne of the most common questions I’ve been asked during this month of 30 blogs in 30 days is can you tell me if my business brand colours are right? Naturally as business owners we all want to be attracting our ideal clients not repelling them so it is no surprise this has become a…
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