Tag Archives: business personality

most popular blog posts for 2012

Most Popular Blog Posts 2012

It’s the end of another year and I’m always excited to see which blogs were the most popular with my readers.  Checking Google Analytics below is the list of the 10 most popular posts.

It’s really interesting to see what my blog readers found of interest. There’s a great mix of business interiors, business branding and of course the Olympic games… yet all relating to colour! So from 10 to 1 here they are…

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are these the right colours for my business brand?

Are these my business brand colours?

One of the most common questions I’ve been asked during this month of 30 blogs in 30 days is can you tell me if my business brand colours are right?

Naturally as business owners we all want to be attracting our ideal clients not repelling them so it is no surprise this has become a somewhat frequently asked question.

Without doing a full brand analysis which to answer a question like this would require, instead I’m going to set out a several tips you can follow to help you become more aware, and more concious of your colour choices.

(Day 29 into my 30 blogs in 30 days challenge!)

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the apprentice… affordable luxury doesn’t have to be bland

The Apprentice - Modern gentleman product range. This opens a new browser window.

If you watched the UK apprentice on Wednesday night you would have seen Tom Gearing and Ricky Martin go through to the final for winning this week’s task.

The brief was to create an affordable luxury product range. They were then asked to present their range, along with their business model, to Lord Sugar and to leading industry experts.

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business interiors – the colour pink. how to use your brand colour in the workplace

Business Interiors - pink - Peggy Porschen Cakes. This opens a new browser window.

A great way to increase brand recognition is by using your brand colour within your client face areas within your store, boutique or office interiors.

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business branding colours… meaning of pink

Business Branding - pink - Peggy Porschen. This opens a new browser window

When I started researching for this article, I didn’t realise I would find so many businesses that use pink as their main branding colour.  On one hand this may reflect an increase in women going into business or more female related services. On the other hand I did find it surprising given the  back lash against pink being marketed at little girls. It seems when it comes to marketing to women pink is all the rage.

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talk radio europe … interview on how colour psychology is used in branding

Talk Radio Europe - Karen Haller interviewed by Kenny Jones.

Last night I had the pleasure of being interviewed by Kenny Jones from  Talk Radio Europe, based in sunny Spain. Kenny had scheduled me in to speak for 20 minutes but before we realised, it was 40 minutes later…

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business branding colour … meaning of blue

Business branding colour - meaning of blue.

What message is being conveyed when a brand choses blue as their primary branding colour? Psychologically blue presents trust, integrity, communication. However, use the wrong tone of blue and it’s the colour that can make a brand appear cold, aloof and unapproachable.

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business interiors – the colour purple. How to use your brand colour in the workplace

Business interiors - purple.

When it comes to your client facing areas in your office, you will want to create an interior that projects your brand’s personality and message. To not do this you will be missing out on an important marketing opportunity and it could negatively affect your brand.

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business branding colour … meaning of purple

Business branding colour - purple.

Purple or violet is a combination of the power, energy and strength of red with the integrity and truth of blue. Psychologically purple presents luxury and quality. However, use the wrong tone of purple and it’s the colour that can make a brand look cheap and tacky quicker than any other colour.

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A Colourful Day at The Women Unlimited Conference

Women Unlimited Conference 2012. This opens a new browser window.

I had the absolute pleasure of attending the 4th annual Women Unlimited Conference on Friday, held at the British Library and attended by over 200 business women. This amazing event is the brainchild of Julie Hall, founder of Women Unlimited.

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business branding colour … meaning of red

Business branding colour … red

Brands whose personality projects the qualities of red are outgoing, lively and energetic. They definitely want to get noticed!

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business interiors – how to use red to create an impact

The Ed Roberts Campus in Berkeley, California is the first structure of its kind in US. A non-profit community centre for the independent living & disabled rights movement. The designer’s brief  was to create an “eye-catching, functional ramp structure … while avoiding an “institutional” appearance”.

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