Tag Archives: christmas colours

it’s a wrap… colourful gift wrapping this Christmas

Blog Post - It's a wrap - Paperchase ribbons

If you’re buying gifts for your clients and find yourself in a red and green wrapping paper rut… then great news, the choice of colours and design styles this year are endless.  And… it’s actually a really great way to wrap up the year with one last flourish of brand awareness…

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christmas wrapping paper… the psychology of colour

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One of my favourite things about Christmas is wrapping presents for my friends and family in beautifully coloured paper, ribbons and bows.

Colour is the first thing we see and we instantly have an emotional reaction.  It can have an influence on our mood, feelings and behaviour. So choosing wrapping paper and all the trimmings with thought and meaning can make the moment of receiving a gift filled with joy and happiness.

According to a study that was published 15 years ago by Daniel Howard, professor of marketing at Southern Methodist University in Dallas “Gift wrapping, through repeated pairing with joyous events in people’s lives, has utility in cuing a happy mood which, in turn, positively biases attitudes.”

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personal branding colours… how to stand out at this year’s work christmas party

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It’s that time of year. You’ve received your invitation to your work Christmas party.  You’re all excited… but have you given any thought to what colour are you going to wear?

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interiors – personalising christmas with colour

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If you’re wondering how you can move away from the traditional Christmas colours of forest green and holly red and inject some of your own personal style this season, here are three very different styles and colour palletes to inspire you.

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