Tag Archives: colour branding

why the big brands fiercely protect their brand colours and what that means for you

Why the big brands fiercely protect their brand colours and what that means for you

If I asked you to name the company that uses purple to wrap their chocolates, or the maker or the red soled shoes, could you? Or the company behind the robin egg blue box? My guess is if you have come across these brands you’d know exactly who they were just by their brand colour.

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Business Branding – Thinking of Rebranding? Here’s the one thing you can’t ignore

Business Branding - Thinking of Rebranding? Here’s the one thing you can’t ignore

Most businesses, no matter what the size, will come to that evolutionary point known as the ‘rebrand’. As the business owner, you may find you have come to this decision because you have realised you aren’t attracting your ideal clients. Perhaps you feel you have outgrown your business, maybe you’ve   inherited the business, or what often happens, your business brand just doesn’t feel right.

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fab women in business feature… colour psychology and your brand

fab women in business - colour psychology and your brand issue 5 2013.

fab Women in Business magazine is the UK’s only magazine aimed at business women running or wanting to run their own business. And they have just released their 1st Birthday issue! I was delighted to interviewed by Kate Miranda (a fellow Australian) for this special birthday issue on Colour psychology and your brand.

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most popular blog posts for 2012

Most Popular Blog Posts 2012

It’s the end of another year and I’m always excited to see which blogs were the most popular with my readers.  Checking Google Analytics below is the list of the 10 most popular posts.

It’s really interesting to see what my blog readers found of interest. There’s a great mix of business interiors, business branding and of course the Olympic games… yet all relating to colour! So from 10 to 1 here they are…

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are these the right colours for my business brand?

Are these my business brand colours?

One of the most common questions I’ve been asked during this month of 30 blogs in 30 days is can you tell me if my business brand colours are right?

Naturally as business owners we all want to be attracting our ideal clients not repelling them so it is no surprise this has become a somewhat frequently asked question.

Without doing a full brand analysis which to answer a question like this would require, instead I’m going to set out a several tips you can follow to help you become more aware, and more concious of your colour choices.

(Day 29 into my 30 blogs in 30 days challenge!)

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croydon radio … interview on the power of colour in business

Croydon Radio interviewing Karen Haller - power of colour in business. This will play the radio interview.

On Monday I had the pleasure of being interviewed on Croydon Radio’s Sonia Thomas who has a weekly show called ‘Down to Business’, which gives practical tips on business, careers, life and about ways of getting things done while having fun!

(Day 9 into my 30 blogs in 30 days challenge!)

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30 blog posts in 30 days challenge starts today…

Call me crazy, but after attending a Women Unlimited business brainstorming session yesterday, I decided as one of my action points to take on the 30 blog posts in 30 days challenge.  Julie Hall ‘dared’ me and I do like a dare…

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Business branding colours – meaning of brown

Business branding colours - meaning of brown.

Naturally thinking of who would use the colour brown, I thought it has to be chocolate brands.  Whilst some do, it was interesting to see the majority use brown as one of their main secondary colours. And even more interesting, there is a brand that is actually called ‘The Big Brown’ and they have nothing to do with chocolate…

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Business branding colours… meaning of green

This month I’m looking at how the colour green is used by major brands to attract their ideal customers and get them into the ‘buying mood’.

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business branding colours… meaning of black

Business Branding - Black - logos.

When used by a brand whose personality communicates the qualities of black, they can be seen as sophisticated, aspirational and industry leaders. For those brands who fail to up hold this and the negative qualities will be felt. Even more so if a brand isn’t aware of the effects teaming black with another colour has. This can completely change the meaning of a colour and how the brand is seen by its ideal clients.Description: https://www.karenhaller.co.uk/blog/wp-includes/js/tinymce/plugins/wordpress/img/trans.gif

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history behind the colours & design of the olympic rings

History behind the colours of the Olympic rings.

In between meetings today, I stopped off to take a look at the Olympic rings hanging off London’s iconic Tower Bridge.  I love the symbolism behind French Historian, Baron Pierre de Coubertin choice of colours and design. The logo has certainly stood the test of time. It still has the same relevance today as it did when it was first created in 1912.

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