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Tag Archives: colour in culture
How is colour psychology different to other colour modalities?
Have you found yourself doing an internet search to find out more about colour psychology only to find conflicting information in articles, infographics and books? It seems that anything about colour has at some point be lumped under the heading of colour psychology so it’s no wonder why one of the most common questions I’m asked is “what is colour psychology exactly?”
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Back to Blue for British Passports
It was announced by Britain’s immigration minister Brandon Lewis that in 2019 the British Passports will be going back to blue.
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Chinese New Year… the significance of red
It’s Chinese New Year and red is all around us! Also known as the Spring Festival, it’s one of the largest celebratory events for the Chinese community. Red (紅 hóng) is not only the cultural colour of the Chinese people, it’s also their primary celebratory colour.
In China, red relates to fire and energy and has come to symbolise vitality, celebration, good fortune, good luck and prosperity.
most popular colour blog posts for 2013 are…
It’s the end of another exciting year and I’m always intrigued to see which blogs were the most popular with my readers. Taking a peek at my Google Analytics reveals the top 10 most popular colour posts.
It’s really interesting to see what my blog readers found of interest. Most popular by far were the posts on the psychology of business branding colour, such an under utilised brand asset. The intrigue of wearing red & black, fascination on colour in culture and just how do paint companies pick names for their colours. So from 10 to 1 here they are…
christmas wrapping paper… the psychology of colour
One of my favourite things about Christmas is wrapping presents for my friends and family in beautifully coloured paper, ribbons and bows.
Colour is the first thing we see and we instantly have an emotional reaction. It can have an influence on our mood, feelings and behaviour. So choosing wrapping paper and all the trimmings with thought and meaning can make the moment of receiving a gift filled with joy and happiness.
According to a study that was published 15 years ago by Daniel Howard, professor of marketing at Southern Methodist University in Dallas “Gift wrapping, through repeated pairing with joyous events in people’s lives, has utility in cuing a happy mood which, in turn, positively biases attitudes.”
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the colour of superstition – black friday
If you are superstitious, then today is the day you’ll be watching your every move from keeping your fingers crossed, knocking on wood to avoiding crossing paths with a black cat. And there’s even a name for those with a morbid, irrational fear of Friday the 13th – it’s friggatriskaidekaphobics. No I don’t know how to pronounce it either.
Friday 13th also known as Black Friday (in western cultures) is considered the day of bad luck.
colourful notting hill carnival 2013
It was the August long weekend here in the UK and if you were in London and love colour and all things Caribbean, then the colourful spectacle that is the Notting Hill Carnival was the place to be.
latest research by Pitney Bowes reveals cultures see colours differently
If you were listening to the radio yesterday morning, chances are, you may have heard me along with client Hina Sharma, Head of Brand & Content Development Europe Pitney Bowes, being interviewed. We were on a bit of a radio interview marathon – on 15 radio stations across the UK, from BBC Guernsey all the way to up to BBC Scotland. We had a great time sharing insights from the colour research recently conducted by Pitney Bowes and analysed by me.
the symbolic meaning behind mourners at baroness thatcher wearing the colour black
If you saw the funeral of Baroness Thatcher yesterday you would have noticed almost everyone wearing black. This is because black is the colour symbolically worn in Western society to represent being in mourning.
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Survey by 3M Post-it reveals the colours of a nation
What an exciting day… after working for the past several months with client 3M Post-it, the creators of Post-it, I revealed the results of our nationwide research findings in no less than 11 radio interviews.
colour group gb event… colours of india – every day life
Yesterday I had the pleasure to listen to French Professor Michel Albert-Vanel, invited by the Colour Group GB to share his fascinating insights on the ‘Colours of India’. Here is just a short extract with some wonderful images.
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most popular blog posts for 2012
It’s the end of another year and I’m always excited to see which blogs were the most popular with my readers. Checking Google Analytics below is the list of the 10 most popular posts.
It’s really interesting to see what my blog readers found of interest. There’s a great mix of business interiors, business branding and of course the Olympic games… yet all relating to colour! So from 10 to 1 here they are…
