Tag Archives: colour symbolism

colour group gb event… colours of india – every day life

Colours of India - Professor Michel Albert-Vanel - multi-coloured Hindu temple.

Yesterday I had the pleasure to listen to French Professor Michel Albert-Vanel, invited by the Colour Group GB to share his fascinating insights on the ‘Colours of India’. Here is just a short extract with some wonderful images.

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Diwali… festival of lights and colour

Diwali - Festival of lights. This opens a new browser window.

Today, 13th November is Diwali , also known as the Festival of Lights.  This festival is celebrated across India and worldwide by the Indian community.

Symbolic diyas or kandils  are an integral part of Diwali decorations. These are colourful paper lanterns.

(Day 13  into my 30 blogs in 30 days challenge!)

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why red poppies are used to symbolise remembrance day

Colour symbolism - red poppy for Remembrance Day. This will open a new browser window.

On the  eleventh hour of the eleventh day of the eleventh month 1918 marked the signing of the Armistice, signalling the end of World War One.

The first sign of life that rose from the barren battlefields was the red poppy and they has come to symbolise the memory of those who sacrificed their lives.

(Day 11 into my 30 blogs in 30 days challenge!)

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business interiors – how businesses use brown

Business branding interiors colours - brown - Paris jewellery  store interior. This opens a new browser window.

Brown is often seen as dull, lifeless and even boring. Granted given these are some of the negative psychological traits of brown. This article aims to show there is a positive side to using brown – showing how a variety of brands from very different industries are using brown in their business interiors to communicate their brand message.

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london olympics… colourful olympic park

London Olympics - colourful olympic park - national flags

Yesterday I experienced the excitement of being at the Olympic Park, soaking up the atmosphere and watching two thrilling men’s basketball matches.

It was hard not to notice the role colour plays, from the wayfinding, national flags, wearing the colours showing the country you are supporting, spotting the volunteers to ask for help through to the beautiful wild flowers blooming everywhere.

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history behind the colours & design of the olympic rings

History behind the colours of the Olympic rings.

In between meetings today, I stopped off to take a look at the Olympic rings hanging off London’s iconic Tower Bridge.  I love the symbolism behind French Historian, Baron Pierre de Coubertin choice of colours and design. The logo has certainly stood the test of time. It still has the same relevance today as it did when it was first created in 1912.

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business branding colours… meaning of yellow

Business branding colours - meaning of yellow - IKEA. This opens a new browser window.

When you choose a colour or colours for your brand, do you know what they are saying? Businesses that choose yellow as their primary brand colour, are they all expressing a personality of happiness, optimism and friendliness? And when yellow is incorporated with another colour or colours, you can completely change the meaning of your brand identity without even realising.

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business branding colours… what are you saying when you wear pink

Business Branding uniforms - pink - Hello Kitty. This opens a new browser window.

Companies who have a staff uniform are looking to gain maximum brand recognition and brand awareness, and it helps the staff be easily identifiable. Those companies who wear pink uniforms are looking to instil the feeling of being helpful in a caring, nurturing way. This not only instils these positive characteristics in their staff but to project this to their customers too.

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business branding colours… meaning of pink

Business Branding - pink - Peggy Porschen. This opens a new browser window

When I started researching for this article, I didn’t realise I would find so many businesses that use pink as their main branding colour.  On one hand this may reflect an increase in women going into business or more female related services. On the other hand I did find it surprising given the  back lash against pink being marketed at little girls. It seems when it comes to marketing to women pink is all the rage.

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in the news… the pink backlash

In the news - the pink backlash. This opens a new browser window to Pink Stinks.co.uk

Little girls love the colour pink. Mothers either love it or hate it; so much so they will either buy everything for their daughter as long as it’s pink or avoid it like the plague.

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colour psychology… the meaning of pink

Colour Psychology - the meaning of pink.

Pink has been getting quite a bad rap of late. Little girls love it. Mother’s are polarised. Regardless it is colour representing the feminine. One of nurturing, maternal love.

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in the news… Tesco ditches its own branding colours

In the news - Tesco ditches its own branding colours - Tesco brand colours value range

Not something you see every day, a major brand taking the decision to remove their own branding colours from their own products. The Guardian reported Tesco ‘has ditched its blue-and-white striped Value label in favour of a new softer brand’ as a way of trying to ‘relieve consumers of the embarrassment of buying the cheapest products on its shelves’.

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