Tag Archives: colour

The serious ‘selling power’ of colour

The serious 'selling power' of colour.

You may think colour is just child’s play. You may think colour is just a visual experience. In fact, colour is an incredibly powerful phenomenon used to influence us every day of our lives. It can influence our mood, behaviour and feelings; making us move quickly, feel relaxed, take action, eat more and spend more.

It may seem hard to believe colour can have such an impact on our everyday lives. This is probably down to the fact the majority of us are only 20% conscious of the colour choices we make.

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fab women in business feature… colour psychology and your brand

fab women in business - colour psychology and your brand issue 5 2013.

fab Women in Business magazine is the UK’s only magazine aimed at business women running or wanting to run their own business. And they have just released their 1st Birthday issue! I was delighted to interviewed by Kate Miranda (a fellow Australian) for this special birthday issue on Colour psychology and your brand.

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are these the right colours for my business brand?

Are these my business brand colours?

One of the most common questions I’ve been asked during this month of 30 blogs in 30 days is can you tell me if my business brand colours are right?

Naturally as business owners we all want to be attracting our ideal clients not repelling them so it is no surprise this has become a somewhat frequently asked question.

Without doing a full brand analysis which to answer a question like this would require, instead I’m going to set out a several tips you can follow to help you become more aware, and more concious of your colour choices.

(Day 29 into my 30 blogs in 30 days challenge!)

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business interiors – how luxury brands use the colour black

Business Branding Interiors - Black - My House nightclub. This opens a new browser window.

Think of black interiors and sleek, ultra-modern, minimalist, dark and mysterious comes to mind. It can work perfectly depending on the mood and atmosphere you want to create. After all it’s all about creating a space that attracts your ideal customers.

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business branding colours… meaning of black

Business Branding - Black - logos.

When used by a brand whose personality communicates the qualities of black, they can be seen as sophisticated, aspirational and industry leaders. For those brands who fail to up hold this and the negative qualities will be felt. Even more so if a brand isn’t aware of the effects teaming black with another colour has. This can completely change the meaning of a colour and how the brand is seen by its ideal clients.Description: https://www.karenhaller.co.uk/blog/wp-includes/js/tinymce/plugins/wordpress/img/trans.gif

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dispelling the confusion over colour psychology

Colour psychology. This opens a new browser window.

I often get asked what is colour psychology exactly. There is definitely a lot of confusion out there with colour association and colour symbolism often being mistaken for colour psychology.  So I thought I would explain the differences to clear up any confusion.

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and the dulux colour for 2012 is… firecracker 4

Colour of the year 2012 - Dulux Firecracker 4. This opens a new browser window

Last month I featured Pantone’s colour of the year Tangerine Tango and blogged about all things orange. This month it’s Dulux’s turn.  Their colour of the year is called Firecracker 4. A hue Dulux describe as a “blushing, lively juicy red”.

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colour events london … world of colour

Colour Events London - World of Colour. This opens a new browser window.

If you have ever wanted to learn more about colour, then this is an event not to be missed. You will hear from four world leading speakers, experts in their field of colour. And it’s for free!

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isle of wight – a colourful festival

Isle of Wight - a colourful festival - sunflowers.

This was my third time to the Isle of Wight festival.  What makes me return year after year is the laidback, chilled out vibe and superb music (my favourites this year were Foo Fighters and Seasick Steve).  And plenty of colour!

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valentine’s day – the colour of love

Valentine's day - bedroom heart artwork. This will open a new browser window.

It’s Valentine’s Day and love is in the air!

Want to surprise your loved one this Valentine’s Day?  Why not decorate your home. A few simple changes is all it takes to create a space that says ‘love’ ‘romance’.

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and the colour for 2011 is… yellow

Colour of the Year for 2011 is Yellow!

Each year ICI ColourFutures™ presents their colour of the year based on one dominant trend.  The trend for 2011 is ‘Appreciation’ and the colour they believe “best sums up the prevailing mood, attitude and fashion of the time” is Yellow!
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the colours of christmas

colours of christmas - metallic decorations

Decorations using trend metallic colours

Sparkles, twinkling lights and colour! It can only mean one thing. Christmas is on its way! If we haven’t already, now’s the time when we all start to think about how we can decorate our homes.
Whether you choose the more traditional colours or follow this year’s trend, each colour has a meaning both psychological and cultural. Here’s a quick explanation of what your colour choice means and some ideas how you can use them when decorating your home.
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