Design psychology
When I first had the idea to write a book I wanted it to be for designers and creatives but I was told that was a no go. From the many conversations I had over the years, they told me they didn’t need a book on colour because they used colour intuitively. So when Penguin…
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I’m always asked by designers and creatives how they can practically use colour & design psychology in their work. This question often comes because they design intuitively but they notice they can get a bit stuck when their client asks them to explain their decisions or how they have come up with their designs. They…
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If you haven’t seen it yet Elon Musk has rebranded Twitter, and the market isn’t happy about it. It’s not unusual for companies to do a rebrand or a brand refresh after a change of ownership and they want to put their stamp on the brand, they feel they have an outdated identity or they…
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These days there are thousands of designers in any industry, be it graphic design, interior design, product and textile design or styling. And with the internet, that means you are up against designers not just locally or even in your own country, but around the world. So that can leave you wondering, how do you…
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When I started working on my new consultancy website back in 2020, I didn’t realise the journey it would take me on, both personally and in my business. I knew my business had evolved a lot since my last website went live a few years ago, but it wasn’t until the first Covid lockdown that…
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Every culture and civilization has wondered about it. From the earliest humans to the present day, it has fascinated and perplexed us, amazed and delighted us. We are surrounded by it in the natural world and marvel at the change of seasons for all its glorious wonder. It’s so innately a part of us that…
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