Tag Archives: paint

branding colour – how paint companies personalities shines through their paint colour names

Branding colour - paint names - Dulux range.

Paint companies are all about selling colour.  So how do they make sure their colours attract the right customer target market and ultimately make those all important sales.

Continue reading

Posted in colour branding | Tagged , , , ,

2 Comments

3 interior online diy tools you can’t be without

Interiors. 3 interior online diy tools you can’t be without.

How many times have you decided to do some decorating but realised you weren’t sure how to calculate the quantity needed. Here are some handy tools to help take the guess work out of how much paint, wallpaper or tiles you need for your DIY projects.

Continue reading

Posted in how-to, interiors | Tagged ,

Leave a comment

colour & design surgery…how are paint colour names chosen?

This is part of the colour & design surgery series, answering questions from clients and readers.

This month is slightly different as I’ve had a burning question myself …

Have you noticed over the years how paint names have been getting more emotive, fanciful and sometimes just plain silly…?  I was really curious how paint companies choose their colour names.  Given that I work with the personality, whether that is a business or a person, I suspected this may be part of the story with paint companies too.

Continue reading

Posted in colour & design surgery, interiors | Tagged , ,

8 Comments