red

personal branding colours… how to stand out at this year’s work christmas party

It’s that time of year. You’ve received your invitation to your work Christmas party. You’re all excited… but have you given any thought to what colour are you going to wear?

business branding colour- how coca cola turned santa red

This would have to be one of the best marketing coups. A company taking an iconic figure and moulding it to represent their brand. All through using their brand colour.

in the news… brand colour battle continues with tiffany & co. backing louboutin’s red

Back in April I wrote how Louboutin was suing YSL over copying their signature red sole. It is no surprise to see Tiffany & Co. have now come out supporting Louboutin that a colour can be trademarked.

branding identity through colour… royal mail’s iconic red mail box

When it comes to brand recognition through colour, you can’t go past the Royal Mail and their red mail boxes. Did you know the Royal mail post boxes were originally green? Proving difficult to spot, especially in the thick fog, in 1874 it was changed to red.

do you dream in colour?

In our every day waking life colour has a huge impact on our moods and feelings (either learnt associations to that colour or an unconscious psychological response). Which got me to thinking … what significance does colour have in our dreams…? So who better to ask than Davina MacKail, the UK’s Dream Whisperer.

colour & design surgery…how does culture influence colour?

This is part of the colour & design surgery series, answering questions from clients and readers. Question: “How is colour understood differently in different cultures?” – reader, Melissa Lessi.

colours in nature – the many colours of desert sands

In the second of my colour in nature series, I look at why desert sands can vary so much in colour; from white, yellow, red to black.

colour & design surgery…how can I wear this season’s colour blocking trend & still look professional?

This is part of the colour & design surgery series, answering questions from clients and readers. Question: “I love this season’s fashion trend of colour blocking but am a little reluctant to wear it for business meetings as I want to be taken seriously and the colours are so bright! Do you have any tips…

personal branding – what statement are you making wearing red & black?

Following on from the business branding article I wrote about Louboutin seeing red over YSL, I thought I would look at his black shoes with the signature red soles and the feeling that combination of colours evokes in men and women. Christian Louboutin comments “The shiny red colour has no function other than to identify…

colour & design surgery – how your desktop screen colour can improve your mood

This is part of the colour & design surgery series, answering questions from clients and readers. Question: “I run a website design company. What colours should we have our desktop pictures set to when we want to feel energised, calm, brave and balanced?” – Keren Lerner, Top Left Design