Tag Archives: turquoise

colour branding – tiffany blue increases brand recognition

Colour branding - Tiffany blue box. This opens a new browser window.

You see a turquoise box and even before you see the name, you know it’s from Tiffany & Co., the world renowned New York City jewellery company.

What woman wouldn’t go slightly giddy being presented with a blue box from Tiffany, knowing there will be an exquisitely beautiful gift inside?  The classic Tiffany Blue Box® symbolises a company steeped in romance, luxury and quality.

So strong is their brand identity linked to this colour, Tiffany Blue is protected as a colour trademark by Tiffany & Co.

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