yellow

business interiors – how lego and mcdonald’s use the colour yellow

Yellow is the colour of sunshine and with sunshine brings happiness. Businesses whose ideal customers are children know by bringing happiness into their stores, makes for happy children and parents are more likely to buy.

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business branding colours… what are you saying when you wear yellow

The bonus of branded uniforms means every interaction a member of staff has with customers, and the general public is an opportunity to gain additional brand exposure. For some businesses, there are additional considerations which lead to the introduction of additional colours.

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business branding colours… meaning of yellow

When you choose a colour or colours for your brand, do you know what they are saying? Businesses that choose yellow as their primary brand colour, are they all expressing a personality of happiness, optimism and friendliness? And when yellow is incorporated with another colour or colours, you can completely change the meaning of your brand identity…

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colour psychology… the meaning of yellow

How do you feel when the sun is shining? Happy, spirits uplifted? So it will probably come as no surprise to you that yellow just happens to be the colour that represents happiness!

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and the pantone colour for 2012 is… tangerine tango

I always get excited at the end of the year as I know the major forecasting companies are about to announce their colours for the coming year. For 2012 I’m looking at Pantone and I’m not at all surprised by their predication.

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interiors – personalising christmas with colour

If you’re wondering how you can move away from the traditional Christmas colours of forest green and holly red and inject some of your own personal style this season, here are three very different styles and colour palletes to inspire you.

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colour in nature… the colour of diamonds

In the 4th of my colour in nature series, I look at how nature creates colour in diamonds. I was prompted to write about this given in October Christie’s New York will auction a very rare, highly saturated 32.77 carat ‘fancy vivid’ yellow diamond.

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colours in nature – the many colours of desert sands

In the second of my colour in nature series, I look at why desert sands can vary so much in colour; from white, yellow, red to black.

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colour & design surgery…how can I wear this season’s colour blocking trend & still look professional?

This is part of the colour & design surgery series, answering questions from clients and readers. Question: “I love this season’s fashion trend of colour blocking but am a little reluctant to wear it for business meetings as I want to be taken seriously and the colours are so bright! Do you have any tips…

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prime location tv ad…and the subliminal meaning of yellow

When I saw the new Prime Location ad, I couldn’t help but smile, seeing all those beautiful yellow daffodils, ducks and just about anything else yellow they could get their hands on! The advert depicts a homeowner who’s certainly very excited exclaiming “Yellow encourages the buying emotion, it’s subliminal, but it just screams ‘buy me!’…

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