the colour of love…

The colour of love - zanzinger.photoshelter.com. This opens a new browser window.

For centuries now St. Valentine’s Day has come to symbolise the day of love expressed through gifts such as flowers, chocolates and heart-felt notes. Colour plays a significant role on this day, often communicating the very message the giver may be unable to express.

Have you ever wondered what message the colour is communicating? It may not be what you think…

Red has come to symbolise ‘I love you’ and this is nowhere more evident than on Valentine’s Day. Traditionally, it was the man who gave a gift to the one they loved, admired… desired.  Looking at the psychology of red, given it’s the colour of masculine energy; it’s no surprise they are innately drawn to red.

Red affects us physically, it sends the pulse racing. It creates excitement and energy. When it comes to love, red communicates feelings of passion, lust… desire. In Western societies, the colour red has become so synonymous with Valentine’s Day it has taken on a symbolic, cultural meaning.

Valentine's Day what is the colour of love - red roses. This opens a new browser window.

Colour Psychology | Red sends the pulse racing. It represents passion and desire…

If you were looking to express your love other than using red, you could always try Apricot/Peachy tones or pink, both communicating a different kind of love.

Valentine's Day what is the colour of love - apricot rose. This opens a new browser window.

Colour Psychology | Apricot/Peachy tones communicates the playful, fun, sensual side of love

Valentine's Day what is the colour of love - pink roses. This opens a new browser window.

Colour Psychology | Pink communicates feminine, nurturing love. For men giving pink flowers is showing an expression of their softer, more caring side

Breaking with tradition
Breaking with tradition and shaking up the norm is freelance creative director Miss Cakehead, who is known for her attention-grabbing PR campaigns. She has teamed up with The Kraken Rum to set up Think Ink florist selling only black roses.

If you love the idea of black roses (expressing that avant garde, rebellious streak) you’ll need to be quick. Think Ink florist will only be in business for one day – Valentine’s Day (you’ll find them at Kingley Court, London).

The colour of Love. Black rose - designtaxi.com. This opens a new browser window.

 

If you enjoyed reading this blog you may also like have to read Valentine’s Day into your homeWhat’s your colour of love and Valentines day – what is the colour of love.

Images:
Zanzinger.photoshelter.com | Red-roses.com.au | Picable | Interflora | designtaxi.com

 

This entry was posted in colour in communication, colour personalities, colour symbolism and tagged , . Bookmark the permalink.



Leave a comment - I'd love to hear from you

Your email address will not be published. Required fields are marked *

Your email address will not be published
*Required fields